It's a great Friday.
Leaves are dropping, links are clickable and you're looking darn fine today.
May your weekend be grand,
helenjane@maplevine.com
RCRD LBL
The Wall Street Journal writes about a new music model, give songs away for free online, and have advertisers cover costs.
A new company -- Rcrd Lbl (pronounced: Record Label) -- will be a test case -- but they already have three great sponsors, Richard Branson's Virgin America Inc. airline, Nikon Corp., and PPR SA's Puma AG sneaker unit
3D vs 4D Marketing
Bravo TV talks about 4D Marketing, complete immersion for the consumer. They break their model into four areas: attention, interaction, experience and sharing.
One example: "Project Runway" co-host Tim Gunn talks about solitude--escaping the busy trappings of New York with a visit to the Cloisters, a quiet museum and garden in Upper Manhattan. The segment was sponsored by Saturn, and featured Gunn driving to the Cloisters in a new Saturn model.
Immersive Media
adidas and Google Maps adopted Immersive Media's technology to give audiences director-like control over their online experience. Immersive allows you to get 360 degree live streaming video for your web site.
Or as imediaconnection says:
"The service grants users searching for a destination the ability to zoom in so close that they can see what the area looks like before they get there. It's the world stitched together with .jpegs."
WoM wha?
Online Marketing Daily talks about Word of Mouth marketing's growth.
What exactly is WoM marketing? PQ Media defines it as an alternative marketing strategy that uses online and offline tactics involving peer "influencers," WoM communities and brand advocates to encourage consumer dialogue about products and services.
Do you have a WoM plan for 2008?
http://tinyurl.com/3bo9wa
Code talking, not html
Great design, great production and an engaging educational experience, this site made for the National Museum of the American Indian tells the story of Native American "code talkers," translators during World Wars I and II.
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