There's a chill in the air but online, things are getting spicy.

All the best for the execution of your holiday campaigns.

Happy linking,
helenjane@maplevine.com

SEO vs SMO

This consise article from Vandelay Website Design clarifies SEO, SMO and some very straightforward definitions.

http://tinyurl.com/ytqzkr

Subject Testing

I know, I know you don't have any time to test your email. You're running up until the last minute and just blasting it without regard to what works. But this article helps show how you can have real impact on open rates (and sales) with just a touch of testing.

http://www.clickz.com/3627435

Free Rice

Seth Godin pointed me to this addictive site that puts together a good cause and a vocabulary test with advertiser support. Or as he said, "...notice how interaction leads to involvement which leads to learning and exploration. In that order."

Does cause marketing work for you?
http://www.freerice.com/index.php

Facebook Fridays

This article from the Marketing Profs Daily Fix site discusses Serena Software's Facebook Fridays. Lots of companies ban these sites, but they could be using them to increase search engine rankings, and improve the company's reputation.

I love the author's alternatives to Facebook Fridays.

http://tinyurl.com/yseobb

Jockey Underwars

Jockey launched a video campaign encouraging you to dance in your skivvies for cash and fame.

Using social networking, the site has participants create an UnderWarrior profile. They can even trash talk with other players to win votes.

The site is fun, irreverent and interesting.
(Not to mention inspiring!)

http://www.jockeyunderwars.com/