It's Friday!
Hope your day is filled with thoughtful clicking, strategic planning and measured analysis.
May your weekend be spooky,
helenjane@maplevine.com
Storytelling in Advertising
“I'm not an advertising expert by any means but I know a little about marketing, and marketing is at its best when it features storytelling and anticipation that equals surprise.”
What kind of story are you telling about your brand that is filled with anticipation and surprise? Are you just talking about the latest release of Chardonnay or are you painting a picture of the inherent harvest tension and excitement?
The Dark Art of SEO
Some search engine optimization strategies are straightforward, and some are less so.
This article walks you through some lesser known SEO strategies.
Blogs Ready for Takeover?
http://tinyurl.com/yu2en3When blogs make Standard and Poors, you know they've reached the whole world of finance.
"The Houston Chronicle recruited 50 reader-bloggers whose commentary appears on its site. The Washington Post provides a blog roll to its site which includes a directory of links to blogs that specialize in technology, health, and entertainment, among other things. And in 2006, Conde Nast, owner of Wired and other magazines and Web sites, acquired Boston's Reddit, a social news site."
I'm speaking November 13 at the Napa Valley Vintners panel on alternative media and blogging. If your winery is a member, it's a free panel, and will be chock full of information about this less understood media.
Social Media Made Even Cheaper
"By way of example, if you worked on Crest toothpaste, you might search YouTube for "Crest," "Colgate," "Rembrandt" and "toothpaste" to start. If any YouTube videos are tagged with these terms, you'll find them, and you'll be able to view them to find out how people are viewing themselves in relation to your brand."
Some very practical tips for finding out more about your brand online. Tells you where to go, and what to do so you don't appear shamelessly spammy.
Freddy & Ma
Design your own handbag.
What I like most about this site is the simplicity of the main navigation. Making your own custom bag is a fun 5-step process and you can change your mind before you're done.
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