Happy Friday!
Here at Maplevine, we're launching sites, putting together web marketing plans and eagerly reading the latest on the internet so you can look good on Monday.
Hope your Friday is mellowly productive,
helenjane@maplevine.com
Viral Marketing Falling Short?
From Media Post:
Viral Campaigns are mostly ineffective, reports JupiterResearch, which found that only 15% of viral campaigns in the past year achieved the goal of prompting consumers to promote the marketer's message.
http://tinyurl.com/2tfhlqOr as Seth Godin says, "True viral marketing happens not when the marketer plans for it or targets bloggers or skateboarders or pirates with goatees, but when the item/service/event is worth talking about."
http://sethgodin.typepad.com/seths_blog/2007/09/yet-another-fro.html
What's worth talking about with your product?
The service? The quality? The exclusivity?
4 in 10 Americans Read Blogs
From Marketing Profs from MarketingVox, a study about the awareness and usage of blogs has come out. From the key findings:
- Nearly 90 percent of those aged 25-34 know what a blog is, compared with 65 percent of those 65 and over.
- Similarly, 78 percent of those aged 18-24 who are aware of blogs say they have visited a blog, compared with only 45 percent of older Americans.
Are you trying to target younger consumers? Let affordable blog advertising be part of your media mix.
Sherman's March to the Sea
"Sherman’s March to the Sea"is the online component of the History Channel’s series based on three ofSherman’s campaigns.
The site features gorgeous layout and very well-written web copy.
Come to think of it, it's a perfect example of concise web copy.
That Audio Alert isn't a joke, there's some pipin' hot Civil War music that kicks in right away.
Rush Hour - Gone Running
Nike launched a recent interactive campaign and web site for its ongoing "Rush Hour--Gone Running" promotion.
My favorite part of this site is the way Nike seamlessly incorporates ecommerce into the content.
Even better, they'll send you your own "Gone Running" clock by registering.
Now didn't that just spark one thousand ideas?
So Very Not Safe For Work (NSFW)
Doesn't it stink that all the websites making technologicalheadway have to do with naked people?
Please wait until you're not under the watchful eye of your office manager or IT staff to view http://www.christinaked.com/.
Christiana Vodka made an interesting competition -- to have a contributor's work appear on a billboard in Times Square next week. The top navigation completes the gallery theme.
When you get away from the watchful eye of the man, check it out
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