Why hello Friday Linkers!

I've updated the format to better match the new look of Maplevine.com. You can even follow Maplevine's progress via Twitter.

Thanks much,
helenjane@maplevine.com

Online video usage fact

A recent report by Pew Internet & American Life Project tells us that 57% of Internet users have watched videos online. Most of those users tell others about it -- 19% do so in a typical day.

Three-quarters of broadband users who enjoy high-speed connections at both home and work watch or download video online.

Pew also released a major report on online video that shows how many video viewers contribute to the social marketing aspect of online video.

More than half of online video viewers (57%) share links to the video they find with others, and three in four say they receive links to watch video that others have sent to them.

What are you doing in terms of compelling online video? Hm?

Circleup.com

So you're trying to organize a meeting or a decision amongst a group. And you're trying to do it via email. And all group members insist on emailing people from the group randomly so that you're Sstuck with a half pencilled in schedule of "tentatives?" A new tool, Circle Up hopes to help make group decision making (and more importantly, moving on) easier.

Visit please:
http://www.circleup.com/my/cu/home

Make failure part of your web site plan

http://www.imediaconnection.com/content/16282.asp

Great ideas for those of us selling online marketing up the chain of command. My favorite quote is below.

Stop thinking in "campaigns": If the word campaign appears in your online marketing strategy, rethink it. Online marketing isn't like old warfare anymore; it's like special operations. You will certainly have broad-based creative that you apply to your strategy (just like special operations is driving toward an overall goal). But using smaller, strategic tactics is less risky and develops success that grows into permanent investment.

UFC Site -- maximizing online video investment

Holy cannoli, a promo site showing what online video can do for you in all its glory -- warning, it's for the Ultimate Fighting Championships -- by clicking, you'll see violence and sounds. http://73.ufc.com/

Influential Marketing Blog

http://rohitbhargava.typepad.com/

Just a great blog with consistently solid ideas -- How to sell the value of social media to your boss! How to hack del.icio.us! -- worth an add to your favorites.

YouTube Overlay Ads

http://www.clickz.com/3626838

So they've gone and done it. YouTube is incorporating overlay ads in some of its user-generated videos. As well, it brings new ways to market up to the surface -- how do you get your user to respond?

Did you know that YouTube has lots and lots of places for you to sponsor? Imagine a brand channel all about the enjoyment of wine. Think about the overlay ads pairing wine with specific video content!

(I get all agiggle!)

Video Juggles

http://www.videojug.com/

More about online video -- it's classing up. From topics covering "How to Moonwalk" to "Alcoholic Drinks Made With Milk" (um, ew) VideoJug is a great example of the increasing professionalism of online video.

What does this mean to you? The online options for advertising are exploding. Keep it up!

Shameless plug

Interested in outsourcing your holiday season email campaigns? Contact me at helenjane@maplevine.com now, I have some spots available. My holiday package comes replete with analytics and execution. Plus, I have that nagging feeling, you'll sell a lot more product than it'll cost you.